Jeff is the Principal at Tylerica Marketing Systems, a “boutique style” marketing agency that emphasizes online presence and inbound marketing. As an Austin marketing expert, Jeff works with small businesses to help them grow by focusing on marketing systems and marketing strategies that are integral to their business, not just “tactics du jour”.
Jeff jokes that he is on “Career 3.0”. “Career 1.0” was in the high-tech industry where he learned sales support, consulting, and management skills. “Career 2.0” was when he honed his small business skills through owning and operating a house painting franchise. Through that hands-on experience, Jeff learned what it takes to operate as a small business owner who “wears all the hats”. One of those hats was Chief Marketing Officer where he applied techniques such as content marketing, social media, and online reputation management to the house painting business.
In 2012, Jeff moved into “Career 3.0” and became a Marketing Consultant for small business. He has merged the consulting and management background from his high-tech days with his small business ownership experience in a way that adds value and a unique perspective to his clients. Jeff is a Duct Tape Marketing Certified Consultant, A Duct Tape Marketing Total Online Presence Expert, and a Yext Certified Partner. He is also a contributing author to the book “Renewable Referrals: how to cultivate more profits”.
In 2016, Tylerica Systems acquired Weborization, an Austin web design, social media, and email marketing firm. By becoming a Certified SEO for Growth Consultant, Jeff is well-positioned to maximize marketing ROI and business growth for each client.