If you build a website, will they come?
For the vast majority of businesses, being found in online search is a key element of their Inbound Marketing strategy. This is because ranking highly on a search engine results page gets you noticed at the critical time when somebody is looking for the products or services you offer. Maximizing the chances that your webpages will appear on page 1 of the Google or Bing search results pages is the whole point of search engine optimization.
When SEO is done right it can result in a flood of traffic to your website. But when it’s done wrong, it can get you banned from appearing in search results with the resulting disastrous reduction in traffic. So, how do you make sure your SEO is done right?
You basically have two choices when it comes to optimizing your webpages for search. First, you can do a lot of self-study, a lot of technical tweaking to your website, and a lot of on-going work to stay relevant. Second, you can hire a reputable SEO expert that is current with search engine optimization best practices and what it takes to get your pages to rank while playing by the search engine rules.
Austin SEO for Growth is a “white hat” SEO firm that knows how to do search engine optimization correctly and properly for the best long-term results.
When taking on a new search engine optimization project, Austin SEO for Growth applies the following methodology:
if this sounds like a lot of work that’s because it can be. Good SEO takes time and a proven methodology. But, it doesn’t have to be scary. Be aware however, that anyone promising rapid results is probably taking shortcuts, and these shortcuts may very likely get you banned in the long run. Now that is scary!
We use a number of tools to understand our starting point for your search engine optimization efforts. These tools tell us such things as what keywords you might currently be ranking for, who your competitors are, and what on-page optimization tweaks are needed for your site. If you would like to run your own website audit to see how you stack-up, you can use our website audit tool to do so now.
If Austin SEO for Growth also designs your website we will make sure that it is optimized for search from the outset.
Looking at how your competitors are appearing in search helps us understand how to position your website, additional keywords you might want to rank for, and most importantly your potential visitors’ interests.
Keyword research is the cornerstone of a content plan. We start with the keywords that you give us as being ones you would like to rank for, and then expand that to include the keywords that people looking for what you have to offer are actually typing into their search bars – and they are not always the same. We then prioritize keywords to develop a list of the ones to target for the greatest effect.
Keyword research guides the wording of what you say on your website, but there are other elements of planning the content for your site that need to be addressed. For instance, is your business seasonal? Do you have an “editorial calendar” of topics you want to address over time? What additional content needs to be developed to establish you as an authority in your area of business? These are just some of the questions that go into developing a full-fledged content plan that will boost the visibility of pages on your website in the eyes of the search engines.
There are numerous technical factors that affect how well optimized your pages are for search. These are things such as titles, proper use of headings, image attributes, meta-descriptions, etc. We address these and more as part of on-page optimization.
Off-Page optimization is largely about building backlinks to your website and again, there is a right way and a wrong way to do this. With backlinks, it’s not so much the quantity as the quality that matters. The best way to get quality back links is to have great content that people want to link to, and to develop relationships with other influencers.
Good SEO is not a “one and done” proposition. How your existing pages are appearing in search should be monitored and content adjusted as needed. These adjustments can involve adding new pages to fill gaps, rewriting existing pages to make them more current or relevant to your audience, and even pruning old and outdated pages. In addition, continually adding new content to your site will keep it fresh in the eyes of your visitors as well as search engines.
If you’re ready to get started with an SEO project or even if you just have questions Austin SEO for Growth is here to help. Just contact us today and let us know how we can help.